You won’t do it better with Ovomaltine – just for longer.
On the brand awareness curve, more than a few major brands might be envious of Ovomaltine’s status. 99% of all Swiss citizens know Ovomaltine – and almost the same percentage love the products in the blue and orange packaging.
As one of the 20 most popular brands in Switzerland, Ovomaltine has an extremely strong position at the top of the popularity chart. Originally designed as a food supplement for young children and invalids by pharmacist Dr Albert Wander in 1904, the product quickly took the world by storm. Today, Ovomaltine is available in more than 100 countries around the world. Ovomaltine was one of the first brands to sponsor sporting events, lending its name to competitions from as early as the 1920s, and has been a sponsor at 20 different iterations of the Olympic Games. The brand is now more than 110 years old. Despite this long and storied history, Ovomaltine continues to be a dynamic brand that regularly launches new products on the market.